Post by jorinaparvin147 on Feb 25, 2024 3:57:02 GMT -5
The cities of San Francisco and Palo Alto will test reusable “smart” cups developed with support from McDonald’s and Starbucks , in a bid to reduce the number of single-use coffee containers going into the trash. In July 2018, McDonald's committed £3.8 million ($5 million) to help research, develop and market recyclable and compostable coffee cups, joining Starbucks as a founding member of the NextGen Cup Consortium and Challenge . The funding provided by McDonald's builds on the £7 million promised by Starbucks to the consortium earlier that year. Starbucks and McDonald's aim to develop a global solution that prevents plastic-wrapped coffee cups from being thrown into the trash, either by giving them a second life as a cup or other recycled content. Successful innovations are currently being launched into the North American market. We know that finding a more sustainable mug solution will continue to require partnership and innovative thinking.
The ongoing work of the NextGen Cup Consortium provides valuable information and insights for all members, including us, as we continue to explore a variety of ways to better manage our waste and reduce our environmental footprint. Michael Kobori, chief sustainability officer at Starbucks. This week, two winners of the NextGen Cup Challenge were announced and their respective “smart” reusable cup Job Function Email List systems will be tested in open environments and cafes in San Francisco and Palo Alto. CupClub , offers a personalized service that helps reduce single-use plastic packaging by approximately 40%; This will be tested in several cities and Palo Alto will introduce cup delivery points. Under the concept, customers join the CupClub and collect a reusable cup when they purchase their coffee, which can be returned later to one of several collection points. Another innovation to be tested is Muuse , which uses QR codes to allow users to pick up and drop off reusable cups at various fixed locations around the city. The tests will explore how easy it is for baristas and customers to use the pick-up and return systems and how well item recovery is delivered.
Material impact Additionally, in March, two other NextGen Cup Challenge winners will begin pilot programs in Oakland coffee shops, focusing on recyclable or compostable alternatives to single-use coffee cups. While Starbucks and McDonald's are founding partners, The Coca-Cola Company , yum! Brands, Nestlé and Wendy’s are involved in the Consortium as supporting partners. We are excited to see many of the winning ideas become potential solutions that can be tested in a customer-facing environment. Finding a cup that can scale will require continued innovation, testing, and refining solutions, so these pilots are an important step forward on that journey. Marion Gross, senior vice president and chief supply chain officer for McDonald's North America. In the UK, both Starbucks and McDonald's are part of a joint deal to roll out more than 400 recycling points for disposable coffee cups across the UK. Last April, Starbucks partnered with environmental charity Hubbub to launch a funding initiative aimed at helping local authorities and other organizations launch or expand coffee cup recycling schemes. Starbucks has also worked with Hubbub on its Square Mile waste behavior change initiative , which enabled the recycling of 1.2 million cups in its first three months of operation.